iPhone 4. In so many ways, it’s a first.

The New IPOD 4...

While everyone else was busy trying to keep up with iPhone, we were busy creating amazing new features that make iPhone more powerful, easier to use, and more indispensable than ever. The result is iPhone 4. The biggest thing to happen to iPhone since iPhone.

See FaceTime in action

People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With just a tap, you can wave hello to your kids, share a smile from across the globe, or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 or to the new iPod touch over Wi-Fi. And it works right out of the box. No other phone makes staying in touch this much fun.

One-tap simple.

FaceTime works right out of the box — no need to set up a special account or screen name. And using it is as easy as it gets. Let’s say you want to start a video call with your best friend. Just find her entry in your Contacts and tap the FaceTime button. Or maybe you’re already talking on a voice call with her, iPhone 4 to iPhone 4, and you want to switch to video. Just tap the FaceTime button on the screen. Either way, an invitation pops up on her screen asking if she wants to join you. When she accepts, the video call begins. It’s all perfectly seamless. And it works in both portrait and landscape modes.

Two cameras made for video calling.

iPhone 4 has two built-in cameras, one on the front above the display and one on the back next to the LED flash. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arm’s length. So it always presents you in the best possible light.

Share what you see with the back camera.

Imagine your sister is away at school and can’t make it to your son’s birthday. So you’re cheering her up with a FaceTime call. As the cupcakes come out, your son’s eyes light up, and you just have to share it. Tap a button, and before you can say, “Make a wish,” iPhone 4 switches to the back camera, and to the birthday boy's big moment. Another tap switches back to the front camera and to you. Simple, fast, and fun.